Michael Wertheim is a leader in digital media with more than fifteen years of experience driving rapid growth and building operations & strategy at content & technology businesses. Michael is currently a consultant and advisor to multiple media, technology, and marketing startups and established media companies.  Clients and advisorships include Atlas Obscura, The New York Times, Inverse, Greatist, Apartment Therapy Media, TipHero, VinePair, Atlantic Media Digital, Fusion, National Geographic, New York Media Group, Fatherly, Alley Interactive, Chong & Koster, and Observer Media Group.

Michael served as the Head of Business Development, Audience Development, and Strategy for Upworthy.  Joining the company a month after its launch in 2012, Wertheim was instrumental in growing Upworthy’s audience to 40 million monthly unique website visitors, 1.5 million Facebook page likes, and more than 700,000 email subscribers in its first year of operations and for developing its revenue strategy.

Previously, Michael was General Manager at EW.com, where he transformed the site from reaching a couple of million monthly uniques into a leading digital entertainment brand reaching 11 million monthly uniques and from $1.5 million to $14 million in annual revenues.  

Prior to running EW.com, Michael built Time Inc.’s first Audience Development department, ran business development for Entertainment Weekly and was on the founding management team of Smarter Travel Media, a digital travel publisher which was sold to TripAdvisor.

Michael earned his MBA from Stanford Business School and his BA from Harvard College, where he graduated Magna Cum Laude with a degree in Media Studies.  Michael lives in New York City, is a three-time triathlete, and serves on the Board of Directors of 70 Faces Media.