January 18, 2016


Clinton Media Campaign Follows Buzzfeed Model

Michael offers thoughts on Clinton's digital audience development strategy.


May 14, 2014

The New York Times internal report: We read it so you don't have to

The Times admits it has had trouble keeping and attracting digital talent. It tried to recruit Michael Wertheim, the former head of promotion for Upworthy, for the chief audience development job, for example. But Wertheim turned it down, saying that for him to succeed, the newsroom would have to be fully committed.